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Marketing Management: Referencing


Referencing is a standardised method of formatting the information sources you have used in your assignments or written work. Any given referencing style serves two purposes: acknowledges the source. allows the reader to trace the source. You must always cite references you have used to avoid plagiarism.


Plagiarism is the act of taking another person's writing, conversation, song, or even idea and passing it off as your own. This includes information from web pages, books, songs, television shows, email messages, interviews, articles, artworks or any other medium. 

Learn more about plagiarism by clicking here

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Harvard Referencing Style