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Marketing Management Books
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Tourism and Marketing management eBooks ordered 2016 to current
New eBooks
Bottom of the Pyramid Marketing
by
Ramendra Singh (Editor)
ISBN: 9781787145559
Publication Date: 2018-12-03
Demarketing
by
Nigel Bradley (Editor); Jim Blythe (Editor)
ISBN: 9780415816472
Publication Date: 2013-10-21
Digital Darwinism
by
Tom Goodwin
ISBN: 9780749482299
Publication Date: 2018-04-03
Identity flexibility during adulthood : perspectives in adult development
by
Jan D Sinnott
ISBN: 9783319556581
Publication Date: 2017
Marketing and Management Models
by
Helen Strong
ISBN: 9781606499634
Publication Date: 2014-07-31
Marketing Scales Handbook
by
Gordon C. Bruner
ISBN: 9780578470023
Publication Date: 2019-03-08
Research in Organizational Change and Development
by
Abraham B. (Rami) Shani (Editor); Debra A. Noumair (Editor)
ISBN: 9781789735543
Publication Date: 2019-07-15
Understanding Consumer Behavior and Consumption Experience
by
Rajagopal; Raquel Castaño
ISBN: 9781466675186
Publication Date: 2015-01-31
Qualitative Research in Marketing and Management
by
Chris Hackley
ISBN: 9780429446801
Publication Date: 2019-12-09
Applied Structural Equation Modeling Using AMOS
by
Joel E. Collier
ISBN: 9781000066319
Publication Date: 2020-05-25
New Print Books
The Contagious Commandments
by
Paul Kemp-Robertson; Chris Barth
Call Number: 658.827 KEMP-ROBERTSON
ISBN: 9780241328972
Publication Date: 2020-03-01
A Practical Introduction to Mixed Methods for Business and Management
by
Pat Bazeley
Call Number: 658.00721 BAZELEY
ISBN: 9781526462497
Publication Date: 2018-12-29
Research Methods for Cognitive Neuroscience
by
Aaron Newman
Call Number: N 658 RESEARCH NEWMAN
ISBN: 9781446296493
Publication Date: 2019-05-01
Scale Development
by
Robert F. DeVellis
Call Number: N 658 RESEARCH DEVELLIS
ISBN: 9781506341569
Publication Date: 2016-04-25
Social marketing behavior change for social good
by
Nancy R Lee, Philip Kotler
Call Number: 658.8 KOTLER
ISBN: 9781544371863
Publication Date: 2019
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