Marketing Management: Books

Bottom of the Pyramid Marketing by Ramendra Singh (Editor)

Demarketing by Nigel Bradley (Editor); Jim Blythe (Editor)

Digital Darwinism by Tom Goodwin

Identity flexibility during adulthood : perspectives in adult development by Jan D Sinnott

Marketing and Management Models by Helen Strong

Marketing Scales Handbook by Gordon C. Bruner

Research in Organizational Change and Development by Abraham B. (Rami) Shani (Editor); Debra A. Noumair (Editor)

Understanding Consumer Behavior and Consumption Experience by Rajagopal; Raquel Castaño

Qualitative Research in Marketing and Management by Chris Hackley

Applied Structural Equation Modeling Using AMOS by Joel E. Collier

The Contagious Commandments by Paul Kemp-Robertson; Chris Barth

A Practical Introduction to Mixed Methods for Business and Management by Pat Bazeley

Research Methods for Cognitive Neuroscience by Aaron Newman

Scale Development by Robert F. DeVellis

Social marketing behavior change for social good by Nancy R Lee, Philip Kotler