Subject Guides: Marketing Management: Databases and Journals

A-Z Databases

A list of Databases can be accessed via the UP Library website.

Search for articles using databases by typing in keywords that describe your topic. Remember to define your topic and think about the concepts involved.

Databases will give lists of journal articles and other materials on your topic, but not all these articles will be available in UP Libraries. If UP Libraries does not subscribe to the journal you need, ask our Interlibrary Loans Department to obtain the article for you from another library.

List of recommended databases

Sabinet African Journals This link opens in a new window Sabinet African Journals have been available online to clients with great success since 2001. The collection is proud to be the biggest of its kind, with an exclusive assortment of African and southern African journal titles, which includes more than 430 titles as well as more than 350 000 full text articles and the list keeps on growing.
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BMI Research This link opens in a new window
Directory of Open Access Journals (DOAJ) This link opens in a new window DOAJ is an online directory that indexes and provides access to high quality, open access, peer-reviewed journals.
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EBSCOhost This link opens in a new window EBSCOhost databases and discovery technologies are the most-used, premium online information resources for tens of thousands of institutions worldwide, representing millions of end-users.
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Emerald Insight This link opens in a new window Emerald's Management collection features over 80,000 articles from over 200 titles. The collection continues to disseminate the latest thinking, from authors at 95 of the Financial Times Top 100 business schools and forms an essential part of the research library at most of these institutions. Our specialist collections in fields such as Education, Engineering, Library Studies and Marketing build on this strength; offering focused international research in a range of subject fields.
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Emerald Insight: eCases This link opens in a new window The Emerald eCase Collection provides students and faculty with unlimited access to a continuously developing digital library of more than 1,500 real- world case studies. The collection also features teaching material licensed from global case method advocates, creating opportunities for students to understand and apply business theory, analyse complex situations, and formulate solutions.
Google Scholar This link opens in a new window Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. It is also a citation analysis tool and a gateway to materials on the web that are open access. Settings need to be set FIRST on a specific computer (usually only once) Go to Settings at the top left by first clicking on the hamburger menu and then the gear icon Then choose Library links Type: "university of pretoria" in the SEARCH box and click on SEARCH Tick ALL the boxes and SAVE
JStor This link opens in a new window
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OECD iLibrary This link opens in a new window OECD iLibrary contains all the publications and datasets released by OECD (Organisation for Economic Cooperation and Development) - over 1 000 journal issues, 2 900 working papers, 2 500 multi-lingual summaries, 6 200 e-book titles, 14 000 tables and graphs, 21 000 chapters and articles, and 390 complete databases with more than 4 billion data points.
ProQuest This link opens in a new window ProQuest’s collections span six centuries, all disciplines and the diverse content types needed by researchers, providing the world’s largest collection of dissertations and theses; three centuries of newspapers; more than 450,000 academic ebooks; collections of important scholarly journals and other content researchers need such as data; and unique digital vaults of primary source materials . ProQuest’s renowned abstracting and indexing enables researchers to find sources in their area of study.
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SA ePublications This link opens in a new window Full-text access to more than 400 journals, with fully searchable articles in PDF format that focus on African content.
SAGE Journals This link opens in a new window SAGE is the world’s largest independent academic publisher and is committed to global dissemination of research. SAGE’s mission is founded in the belief that education is intrinsically valuable, and the dissemination of useable knowledge is a key foundation in building a healthy society.
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SAGE Research Methods This link opens in a new window SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools.
ScienceDirect This link opens in a new window ScienceDirect is a leading full-text scientific database offering journal articles and book chapters from nearly 2,500 journals and more than 30,000 books.
SciVal This link opens in a new window SciVal is a ready-to-use solution with unparalleled power and flexibility, which enables you to navigate the world of research and devise an optimal plan to drive and analyze your performance.
Scopus This link opens in a new window Scopus is the largest abstract and citation database of peer-reviewed literature: scientific journals, books and conference proceedings. Delivering a comprehensive overview of the world's research output in the fields of science, technology, medicine, social sciences, and arts and humanities, Scopus features smart tools to track, analyze and visualize research.
Social Science Research Network (SSRN) This link opens in a new window
SpringerLink This link opens in a new window SpringerLink is the premier electronic data source from Springer for researchers in biomedicine, life science, clinical medicine, physics, engineering, mathematics, computer science, humanities, social sciences and economics.
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Taylor & Francis (Journals) This link opens in a new window Taylor & Francis Group publishes quality peer-reviewed journals under the Routledge and Taylor & Francis imprints.
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Web of Science Core Collection This link opens in a new window Access the world’s leading scholarly literature in the sciences, social sciences, arts, and humanities and examine proceedings of international conferences, symposia, seminars, colloquia, workshops, and conventions.
Wiley Online Library This link opens in a new window

Accredited Journals

Latest Accredited Journal lists
Accredited journals are recognized research output which meet specified criteria and therefore qualify for subsidisation by the Department of Higher Education and Training (DHET) .

Recommended Open Access Journals

Foundations and Trends in Marketing
Journal of Marketing Management
Journal of Hospitality Marketing and Management
Journal of Direct, Data and Digital Marketing Practice
Industrial Marketing Management
Innovative Marketing
International Entrepreneurship and Management Journal
Business: Theory and Practice
Journal of Business Economics and Management
Journal of Database Marketing and Customer Strategy Management