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Marketing Management: Databases and Journals

A-Z Databases

A list of Databases can be accessed via the UP Library website.

Search for articles using databases by typing in keywords that describe your topic. Remember to define your topic and think about the concepts involved.

Databases will give lists of journal articles and other materials on your topic, but not all these articles will be available in UP Libraries. If UP Libraries does not subscribe to the journal you need, ask our Interlibrary Loans Department to obtain the article for you from another library.

List of recommended databases

Accredited Journals

Recommended Open Access Journals

  • Foundations and Trends in Marketing
  • Journal of Marketing Management
  • Journal of Hospitality Marketing and Management
  • Journal of Direct, Data and Digital Marketing Practice
  • Industrial Marketing Management
  • Innovative Marketing
  • International Entrepreneurship and Management Journal
  • Business: Theory and Practice
  • Journal of Business Economics and Management
  • Journal of Database Marketing and Customer Strategy Management